Sean Bulvanoski — Partnerships & Marketing Consultant
10+ years building and activating strategic alliances and brand partnerships across sports, gaming, and entertainment — from the deal room to go-live.
Where I've Worked
Industry Recognition
Services
Most partnership programs underperform because nobody owns the process end-to-end. I step in across all three phases of the lifecycle — whether you need one or all three.
Enterprise Relationship Management
Step in to own and operationalize your most complex, high-value partnerships. Build the measurement frameworks, reporting cadences, and activation processes that make enterprise relationships actually work — and prove it.
Account Management Infrastructure
Build the operational foundation your partnership team is missing. Standardized processes, playbooks, and workflows that extract more value from existing relationships without adding headcount.
Strategic Partnership Development
Identify the alliances worth pursuing — and structure them to win. From opportunity mapping and partner vetting to deal negotiation and go-live activation, I turn strategy into signed agreements.
Partnership Portfolio
From Fortune 500 brand deals to talent activations and content distribution — built across sports, gaming, media, and entertainment.
Notable Projects
A selection of high-impact initiatives built from concept to execution.

Led strategy and execution of BetMGM's groundbreaking partnership with Buffalo Wild Wings — one of the first integrations of mobile sports betting into a national retail environment. Orchestrated cross-functional collaboration across product, marketing, and operations to deliver a seamless in-venue betting experience powered by geolocation, exclusive offers, and real-time content. Redefined how fans engage with sports in a live setting and earned recognition at the Hashtag Sports Awards.
Led end-to-end strategy and execution of a first-of-its-kind integration allowing users to earn and convert gaming rewards into travel experiences. Drove cross-functional alignment across product, marketing, and loyalty teams to deliver a scalable acquisition and retention engine — one of the first programs of its kind in the sports betting industry.

Directly oversaw the building and scaling of BetMGM's strategic partnership with Yahoo Sports, blending content, product, and commerce into a seamless fan experience. Led cross-functional collaboration to launch integrated betting features — embedded bet slip, SSO, live odds — driving over 1M new users and earning industry recognition as the Most Engaging Sports Betting Partnership at the 2021 Hashtag Sports Awards.
Led content distribution and amplification strategy for Finding Football, a YouTube Premium Original Series produced by Whistle Sports in partnership with the F2 Freestylers. The show explored global culture through football, music, and local traditions — featuring celebrity guests including Lil Jon and Steve Aoki across international locations. Drove international awareness and viewership through a multi-layered strategy combining paid media, micro and macro influencer activations, thumbnail optimization, and digital short-form content — generating 8M+ views across platforms.

Led account management and sales strategy for a marquee Super Bowl 50 campaign, partnering Whistle Sports with YouTube creator Devin SuperTramp and brands including Pepsi and Papa John's. Built and sold an integrated content package spanning linear TV and YouTube, culminating in a reimagining of the iconic Joe Montana–Dwight Clark play — executed through a high-production aerial stunt and distributed across platforms. The full video premiered during the Super Bowl 50 Pregame Show.
Community
Beyond the work, I co-founded Friendly Green Jackets — a community-driven charity rooted in a simple belief: that showing up consistently, with generosity and good energy, makes a real difference.
We partner with local organizations across the greater New Jersey area to support children, families, and communities in need — through fundraising events, volunteer efforts, and direct giving. The same instinct that drives great partnerships in business — finding the right people, building something lasting, and creating impact bigger than the sum of its parts — is exactly what drives this work.
Let's Work Together
Available for consulting engagements, fractional partnership leadership, and advisory work in sports, gaming, and entertainment.